Advocacy Toolkit: Influencing the post-2015 Development Agenda


This advocacy toolkit is an output of the Sustainable Development 2015 (SD2015) programme, a multi-stakeholder engagement programme run in 2015 by Stakeholder Forum and CIVICUS, in collaboration with UN DESA.

This toolkit is for civil society and other stakeholder organisations, coalitions and individuals that wish to influence the post-2015 development agenda, including the design and implementation of the Sustainable Development Goals (SDGs). The toolkit supports advocacy activities at the national, regional and international levels. It does not assume a given level of experience in either the post-2015 development agenda or in advocacy activities. Whether you follow each section and step in turn as a newcomer to the agenda, or only consult those new or relevant to you in order to support a more established programme, we hope it will prove useful to all.

What’s in the tool

The toolkit should equip you with relevant information and tools to enable you to develop and implement an effective post-2015 advocacy strategy. In particular the toolkit will help you to understand the key post-2015 development agenda processes; identify opportunities to influence the agenda at national, regional and global levels; identify key post-2015 stakeholders and decision-makers, and their relative influence at national, regional and global levels; decide on your post-2015 advocacy priorities; develop a comprehensive action plan to influence your government and/or relevant intergovernmental bodies; engage with the Major Groups and other key stakeholders for mutual advocacy benefit; apply the adopted post-2015 framework to your national context and identify the national indicators to be adopted by your country; monitor and evaluate the results of your advocacy and ultimately; and hold your government and others to account to deliver their post-2015 commitments.

Content has been divided into two parts:

Part 1: The post-2015 Development Agenda: What is it and how can you engage? Provides a full background on the post-2015 processes and identifies key entry points for engagement and influence.

Part 2: Developing a post-2015 Advocacy Strategy Guides you through the necessary steps for developing your own post-2015 advocacy strategy, building on the information and opportunities identified in Part 1. Part 2 provides eight guiding steps in sequence, but we want to emphasise that advocacy is not a linear process – it is a cycle that should be continuously reviewed, developed and adapted.


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