"Culture has to feature prominently in global thinking about the world we want," Deputy Secretary-General Petko Draganov told the Hangzhou International Congress on 15 May. The theme being explored by the Congress is Culture: Key to Sustainable Development.
Speaking at a high-level discussion on culture in the post-2015 sustainable development agenda, Mr. Draganov emphasized the role of culture and the creative industries in promoting inclusive development growth and poverty reduction.
He highlighted recent UNCTAD statistics on markets for creative goods and services that are based on local culture, which indicate that the sector has grown dramatically in recent years, at a rate of more than 10 per cent annually. "Creative industry exports reached $624 billion in 2011," Mr. Draganov said.
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