NGOs and the Future of Trust

By Lysa John and Mandeep Tiwana 

Despite a percentage point decline in trust in NGOs in the 2021 Edelman Trust Barometer, these institutions actually delivered a strong performance during the COVID-19 pandemic — especially in comparison with the well-documented failures of many governments and businesses in dealing with the crisis. Should those notable contributions continue — and we believe they will — then NGOs and civil society organisations (CSOs) globally may well be in for a reputational rebound in 2022.

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