NIKHIL TANEJA
India has the world’s largest youth population: nearly 50% of India’s population of 600 million people is under 25. By 2020, India will have the world’s largest youth workforce too, many of which will be Gen Z. Reports predict that India isn’t equipped to deal with this generations in terms of jobs, ideology or even mental health.
Solving any of India’s problems, especially that in education, gender inequality and mental well-being, trickily depends on holistic understanding of insights from the country’s diverse backgrounds and ethnicities that seem to have nothing in common.But young Indians born from the year 2000 on, have one thing in common - they’ve all grown up with mobile and internet access. Our company, Yuvaa, is creating a YouTube channel that will produce content for this Gen Z audience, based on insights, built on data. Our flagship piece of content will be a documentary on what 18-year-old Indians think, feel, want and believe in; and their opinions and views on gender, sexuality, identity, politics, and beyond. This content will come out of a 3 month data mining road-show, where we’ll have workshops & discussions with youth from 100+ colleges in 35+ Indian cities, covering every region of the country.
The Yuvaa YouTube channel is intended to be a platform that listens, engages, and tells the stories that bring young India together. The vision is to create a movement that empowers every young Indian, by leveraging an online community of engaged and socially conscious young Indians into civic action offline.Our year one content includes 100+ videos & 1000+ minutes on topics like mental health, gender equality, mental well-being and equitable education, that are directly related to SDGs. The initiative will go beyond the Global Goals too, in creating a socio-cultural revolution of empathy. To achieve this, we need data, research, and many hours of careful listening to the stories of the youth, so as to build them into insights that translate to captivating content.
