Orange Botswana has come up with an initiative concerning the second batch of the Millennium Development Goals (MDGs), Biztech reported. Orange has partnered with Youth Alliance for Leadership and Development in Africa (YALDA) and other non-governmental organisations (NGOs), including a Dutch one for the 'Voice Africa's Future' campaign. Orange Botswana said the campaign asks young people to share their vision for Africa's future using their mobile phones. Orange Botswana will send text messages to its customers aged between 15 and 35 and ask them to join in, free of charge.
Orange Botswana said it makes perfect sense to use the short messaging system (SMS) on mobile phones to give young people a voice. Botswana is ranked second in Africa for mobile technology penetration. The network provider is the only one in Botswana involved in the initiative so far. Orange said that with the deadline for the goals approaching, it was clear that not all of them will be achieved, and pointed out that in Botswana, HIV continues to be a heavy burden on the healthcare system, and causing child mortality and complications in maternal health.
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